UI / UX Designer
I'm a multidisciplinary designer who brings passion and enthusiasm in creating digital products with a keen intuition for user experience.
I built several high-priority initiatives such as redesigning apps, web portal and help started the implementation of design systems at BlueCross BlueShield of Tennessee.
A collection of my recent projects in digital product design.
A refreshed mobile experience reimagining how members navigate, understand, and simplify access to manage care.
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Redesigned app badge led to a 20% CTR increase, easy to identify and aligning closely with brand and user expectations.
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Created a design system improving efficiency by 50%, ensuring brand consistency and smoother designer-dev handoff.
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Created a design system and provided guidelines for components and foundational elements of mobile apps.
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A health app that connects members to health advisors 24/7—guiding members toward better and more affordable care.
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Designed the App Store preview screens highlighting key features of the app and boosting conversions by 30%.
View ProjectOver the past 15+ years, I’ve worked with different industries embracing the unknown and the challenge of figuring things out. I thrive on solving problems by connecting the dots with data insights and thoughtful systematic design.
What I love about creating digital products is helping the user meet their needs while also impacting the business. I constantly strive to improve, always open to feedback and enjoy diving into data to make things better.
When I'm not designing, you can find me riding mountain bike in local trails, capturing interesting moments in streets with my camera or strumming guitar at home.